“They can see that we are a new company with a new attitude and new lineup of innovative products that consumers want. "It's an exciting time to be a part of changing history at Pilgrim's, and we have enjoyed working with our customers to evolve our brand," noted EVP of sales and marketing Jerry Wilson. A comprehensive media plan will ensue as Pilgrim’s moves to build awareness of the new brand. The company will back the brand relaunch at retail with an extensive marketing campaign encompassing point-of-sale materials, coupons and trade promotions. By spring, all Pilgrim's packaging will sport a fresh, consistent look across the retail meat case, with designs highlighting a new tag line - All About Great Taste – through vibrant product shots and attractive graphics. The next step in Pilgrim’s rebranding campaign is slated for April, when the company will roll out updated packaging for its core line of 13 products, ranging from breast strips and nuggets to wings and popcorn chicken. Among the chef contributors to the expanded recipe section is Food Network celeb Daisy Martinez, and information available on the new site now includes nutritional details, cooking instructions and meal ideas for all dayparts, as well as links for investors, media, job seekers and customers. Additionally, instead of the old site logo featuring the familiar Pilgrim hat, visitors now see a modern depiction of a chicken in red with “Pilgrim’s” written in blue underneath. Pilgrim’s redesigned site came in response to consumer requests for products, coupons and recipes. Last fall, Pilgrim's bowed overhauled consumer packaging on its case-ready meats as part of a national strategy to reposition with consumers and customers alike. The site, is the most recent phase of the supplier's continuing rebranding campaign. chefs, coupons and new information about the Greeley, Colo.-based company, the second-largest chicken provider in the country. has rolled out a revamped consumer-friendly website offering consumers a bigger recipe section from top U.S. Nothing more than a product to woo nephews and nieces into thinking you're the cool aunt or uncle, these nuggets are otherwise pointless, underwhelming, and not deserving of their dinosaur shape.Poultry supplier Pilgrim's Pride Corp. The Yummy Dino Bites seem to want to taste almost like nothingness, probably so picky eaters under 10 years of age gravitate to their admittedly cute construction. With the breading leaving your fingers crumby with cornmeal and a distracting texture that left us wondering why the meat feels so springy, the overall flavor of the nuggets isn't off-putting as much as it is artificial. Resembling something closer to a sponge than meat, the interior of Yummy Dino Buddies Nuggets brings back memories of elementary school lunches - and not in a nostalgic way. Unlike other, less festively formed nuggets, the instructions on the box ask their audience to flip the nuggets over halfway through their 12-minute bake time, resulting in a pleasant golden brown tone to the little tenders which was promising until we bit into their flesh. Instead, we're given nasty, little balls of nuggets that wreak of flavor powders the moment they're torn open and beg to be covered in ranch or ketchup to disguise their taste. Obviously, we all know that a nugget isn't a naturally occurring cut of meat, but when we indulge in the chicken fritter of our childhood, we expect an approximation of the animal it derives from. Within one bite of Earth's Best Chicken Nuggets, our stomach was churning for relief from these foul little globs of meat.
However, the breading tastes nearly identical to other, more visually inviting chicken nuggets, and the darker casing, if anything, simply points to the brand's intention of making a product that can be easily incorporated into other dishes to entice children.īut we suspect that the presence of these little nuggets in pasta would only startle their consumer, since their flavoring is bleak at best. Along with being substantially more petit than other nuggets, the breading also sports a darker, deeper brown color suggesting a crispier crust surrounding the nugget.
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